Working on this project (In the process of updating it)

ABOUT THE WEBSITE

AR XTLabs is a technology company offering specialized products, services and solutions at the intersection of Mobile, Entertainment, Location and Workflow.

PROBLEM

• The current website design looks a little outdated with weak information architecture.
• Quite a few images are dominating and are not easy on the eye, especially the central carousel.
• Some links do not work; information is disorganized making for confusing user experience.

SOLUTION

• The website needs to better convey information with a Modern, clean look so that the customers/users could have the aha moment.
• It should clearly showcase the available products and service information on home page each with a brief explanation and link to more information based on the users interest.
• The website redesign should be lighter with cleaner navigation, clearer value proposition. 
• Carousel can be dropped in exchange for a smart, professional illustration.
• The main goal of the redesign is to make the information flow more logical and easy for users to read, as well as to find the information they are looking.

APPROACH

USER FLOW

HIGH-FIDELITY PROTOTYPE SCREENS